Mass Markets...
PRIMARK, New Look and Forever 21, are all mass market stores. They all have the same type of prints usually allover prints and placement prints and a price range of around £10 -£20. Below are three dresses from the three different stores all three have the similar prints just different colours.
As you can see there is no uniqueness, these stores target market I would say are for the working class these stores cater to fast pace fashion for cheap prices allowing people to buy more clothes for less, giving people the chance to change styles regularly.
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| Forever 21 |
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| New Look |
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| PRIMARK |
High Street...
Topshop, River Island and ZARA are popular high street brands dresses ranging from £30 -£100. Here I've chosen three dresses with a jacquard print from each different store. as you can see as the price gets higher the style changes and the quality of print improves.
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| River Island |
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| ZARA |
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| Topshop |
Each store has its own unique take on the jacquard print. quality control is better than mass market and the over all look of the products. ZARA in particular have great quality control over their stock as most products are made in house to avoid extra costs. These stores cater to working class and middle class bringing fashionable designer like clothes at a affordable price.
High End....
Ted Baker, Coast and Karen Millen are the three high end stores I chose to look at. With dresses caring from £100-£500 high quality is expected. Below are three dresses I have chose to look at from each store. Its fair to say each store has its own signature style when it comes to prints.
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| Coast |
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| Karen Millen |
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| Ted Baker |
As you can see the colours and prints vary and the quality of the print is a lot more defined and the quality of the fabrics used really don't compare to the other markets. the selection of prints I found in each store really did vary from block, all over and placement print each print was unique. Moving on Now I will look at the different designers that use a digital print.
After looking at a selection of designers with my class, I have decided to blog about two designers in particular...
Mary Katrantzou
Mary Katrantzou was born in Athens in 1983, to an interior designer mother and a father who worked in textile design. Having developed an appreciation of applied design from an early age, she moved to America to study for a BA in Architecture at the Rhode Island school of design, before transferring to Central Saint Martins to complete her BA degree in textile design. Graduating from her BA in 2005, Katrantzou shifted her direction from textile design to womenswear with a focus on print. When studying at Central Saint Martin’s, she became interested in the way that printed textiles can change the shape of a woman’s body and went on to graduate in MA Fashion from Central Saint Martins with distinction.
Here are a few images from Mary Katrantzou's collections... As you can see Mary uses a lot of allover prints as well as placement print throughout her work using bright vibrant and bold colours. Mary speaks about some of her inspirations being jewellery on a larger scale and landscapes.
Mary Katrantzou work Is high end fashion Mary has collaborated with the likes of Topshop and Adidas this brought much attention to her work and made her designs more accessible to high street shoppers.
Michael was born and raised in Melbourne, Australia, he always had an immense passion and talent for fine art. Michael Angle is a New York based Luxury Brand, he is also the founder of the brand who in addition to designing apparel is also an Artist and successful women's wear stylist.
Michael uses a range of techniques such as Digital, gathering, pleating, distorting images and mixing textures. His colour range varies Angles choice of colours go from bright and vibrant to subtle colours such as light greys, beige and brown tones.
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